Comments on: Market to College Students

By: Barbara Sealy Rhoden

Barbara Sealy Rhoden — Thu, 27 Sep 2007 05:19:48 +0000

Your article was refreshing. So were Shivani and Liz Strauss’ comments. They helped me crystalize major aspects of a music marketing project to the college market.

By: Devin Reams | Carnival of Marketing | devinreams.com

Devin Reams | Carnival of Marketing | devinreams.com — Thu, 13 Apr 2006 06:34:56 +0000

[...] But that’s not why I’m writing. I’m here to remind everyone that the Carnival of Marketing will be hosted by yours truly next week. At first, I didn’t even understand what a Carnival was but it’s quite simple: write something insightful, new, and/or interesting and I will gladly spotlight your post right here. The point is, I host the carnival and you’re one of the rides. People stop by here because they know I’ve collected the best rides the internet has to offer. For example, a few weeks ago I wrote Market to College Students. I was in the Carnival and I received a bunch of traffic/subscribers. [...]

By: Devin

Devin — Sun, 19 Feb 2006 20:45:12 +0000

No, thank you Liz for the kind words. Glad you enjoyed it.

By: Liz Strauss

Liz Strauss — Sun, 19 Feb 2006 18:29:54 +0000

Great insights into a market that really is a tough one to crack. I think you summed it up especially well with these two points.

Once you impress some students with cheap, they�ll tell their friends. . . .
Their friends will make a decision based on the message you provided the first student with.

Those sentences describe my college kid to a T.

Shavani makes good points as well. . . . my son is VERY picky about QUALITY. He thinks the best was what he was born for.

Thanks for a fun read that got my mind working on a Sunday.

By: Devin

Devin — Sun, 19 Feb 2006 07:51:25 +0000

No, don’t be sorry. I figured you’d have some insight. I’m just speaking from the consumer’s perspective. I enjoy the comments…

By: Shivani

Shivani — Sun, 19 Feb 2006 07:34:02 +0000

Having worked on college marketing for a while now (HFG Consulting), and having been in college, very very recently…i agree with a lot of what you’re saying. Just a couple of other things:

-word of mouth is great on the college campus, and so is cheap, but I have to admit that the groups that show the most activity on campus will probably be the best. On the Berkeley campus, Blondie’s Pizza is a legend…they’ve been there for ages and in the best of Berkeley guide they are one of the things to do. Their pizza is cheap, but isn’t THE cheapest, however, they are always packed.
-I also think quality has something to do with it. yea, you can be cheap, but if your food sucks, nobody will go and that news will spread fast. Boba (pearl drinks) is a huge deal at Berkeley…there’s one place that is a LOT more expensive than the rest, but you also know when you go there you will probably get the best
-College newspaper ads SUCK! for one thing, nobody ever really reads the newspaper, and when they do, they skip over the ads
-Working with college oriented groups to market is SMART, facebook for one, is a great way to reach college students. It’s perfect target marketing.
-Speaking of target marketing, know who you want to target. College students isn’t specific enough, freshmen are in a whole different market than seniors, they’re looking for different things and are interested in different things.

Okay, I’ll stop now, although I have tons more to say on the topic. Sorry for the long comment Devin, but I liked the topic

By: Simplenomics » Blog Archive » Carnival Of Marketing - 19 Feb 2006

Simplenomics » Blog Archive » Carnival Of Marketing - 19 Feb 2006 — Sun, 19 Feb 2006 04:14:30 +0000

[...] Market To College Students - Devin Reams - ” Seriously, we�re smart people. We notice little gestures like this. The majority of us are loyal to those who treat us well. Coupons are great but we�re not going to go looking for them. You have to hand me the 20% off discount as I�m looking to buy something. ” [...]