Interesting article on how MySpace is thinking about… gasp… making money through advertising. Good thought! Their revolutionary thinking has essentially taken what Facebook has already done… and made it uglier… probably with music playing in the background: “To expand ad sales … [MySpace] plans to [turn] advertisers into members of the MySpace community, with their own profiles, like the teenagers’ so that the young people who often spend hours each day on MySpace can become “friends” with movies, cellphone companies and even deodorants. Young people can link to the profiles set up for these goods and services, as they would to real friends, and these commercial “friends” can even send them messages ads, really….” Yeah, that’ll fly. “I can’t wait to add my deodorant to my friend list!” Jackasses.
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The only products that will benefit from this are “cool” or “new products” such as video games, clothing, etc. As you said daily products such as deodorant will never work.
Plus…why pay for something like this when you can do it for free. I’ve created a profile for a couple of my sites and accumulated friends lists for them.
Exactly! Why would P&G need to pay MySpace to create a profile? Anyone with half a sense of HTML can effectively market themselves on there. I think the only ‘value-added’ service would be the ability to be ‘feature’ as a cool profile. But hey, my guess is people look at those as often as the $0.10 CPM banner ads.
But, then again, what if the deodorant posted pictures of his latest vacation. I can see pictures of the medicine chest in Vail being a real hit with the breakfast cereal folks. They only get to see the peanut butter in the cupboard, not the nail polish, and face cream…glamorous stars to say the least…
Continuing the Discussion