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The full title of the book is: The Paradox of Choice: Why More Is Less, How the Culture of Abundance Robs Us of Satisfaction. Here it is on Amazon.
Devin determined… this book is a must-read. Some parts get a little complicated for just a quick read. But, at 240 pages this is a a fun look at the societal and psychological issues we face.
The areas explored are summed up with the following:
…our experience of choice as a burden rather than a privilege is not a simple phenomenon. Rather it is the result of a complex interaction among many psychological processes that permeate our culture, including rising expectations, awareness of opportunity costs, aversion to trade-offs, adaptation, regret, self-blame, the tendency to engage in social comparisons, and maximizing.
The last chapter goes on to highlight and explain how we can try to avoid these issues (regret leading to depression, leading to suicide; comparing to neighbors and having regret; post-decision regret). A lot of it has to do with accepting “good enough” which Scott Adams recently talked about on his blog.
Again, I recommend the book because it may help you see your decisions a little differently. At the same time, it helps understand the psychology behind others’ decisions.
Devin Reams works for Crowd Favorite as an account manager. He deals with new clients, old clients, projects, and developers and tries to make each party happy. Once described as a "web ninja", Devin is sensibly impulsive, consistently non-committal, and passionately impartial to the world around him. He enjoys skiing, golfing, talking in the third person and long walks on the beach.
Contact: devin@reams.com or 303.835.3512.
Shopping at the new Parker Costco is awesome. Cheap gas, churros, a dozen paper towel rolls... man, suburban life is good.